Films are not just about staged romances between impossibly beautiful actors or epic battles between super-heroes and super-villains. Every individual and every business is also worthy of a hundred films. Films about your triumphs. Or origins. A film about that one-in-a-lifetime event. Or about the founder of a company. Films to explain your product or service. Or simply say, ‘This is Who We Are’. His films are company chronicles, individual adventures, institutional histories, business sagas, product recitals… But whatever form they take, they are intended to widen your eyes, electrify your neurons and enmesh themselves in your mind.
He helps turn ordinary stories into extraordinary ones. And extraordinary stories into unforgettable ones. As time passes, touch becomes a distant memory, smells are forgotten, words erased from our heads… but visual memories fade away last. That’s why films are our currency.